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Archive for the ‘ marketing ’ Category

how to be seth godin

January 6th, 2010
Posted in marketing
By burnshead

How to be Seth Godin in four easy steps… Step 1: Identify an ordinary object. Like a faucet, or a door, or a car tire, or a picture frame. I’ll choose a plunger. Step 2: Tell people how that ordinary object isn’t all that great. Plungers are dirty and gross. Their only job is to [ READ MORE ]

advertising in a recession

December 11th, 2008
Posted in marketing
By burnshead

Advertising messages are becoming more and more complicated as we dive into this recession. The message used to be: “You like this product. Go buy this product!!” But now it’s getting messy. For instance, on the radio last night I heard a commercial from a local jewelery company. If I can remember correctly, I think [ READ MORE ]

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