this blog needs a new tagline. i'm taking suggestions.

How to be Seth Godin in four easy steps…

Step 1: Identify an ordinary object.
Like a faucet, or a door, or a car tire, or a picture frame. I’ll choose a plunger.

Step 2: Tell people how that ordinary object isn’t all that great.
Plungers are dirty and gross. Their only job is to shove poop down a plugged up toilet. Plus they stink when you’re done using them.

Step 3: Conjure up some statistic. Godin-Points for attributing your statistic to a well known organization.
According to the Federal Bureau On Septic Waste, only 1 out of every 1,079 toilet uses require the use of a plunger, which is like a really really small percentage.

Step 4: Tell people why you shouldn’t be like your ordinary object. Godin-Points for an ambiguous analogy of what they should be doing instead.
Bad marketing, like a plunger, forces a product down the throats of consumers while the market is already clogged with other products just like yours that no one really wants. A good toilet doesn’t need a plunger; it needs better water pressure.

Save. Publish. Shave your head. Relish the glory of Godin-Points. Hallelujah. Purple cow. Amen.