advertising in a recession
Advertising messages are becoming more and more complicated as we dive into this recession. The message used to be:
“You like this product. Go buy this product!!”
But now it’s getting messy. For instance, on the radio last night I heard a commercial from a local jewelery company. If I can remember correctly, I think this is the basic premise of the message they were trying to communicate to me:
- We are in a recession and times are tough.
- And you don’t have as much money to spend on Christmas gifts this year.
- Therefore you need to make sure you are getting the most of out of your money in the gifts you buy.
- You get the most out of your money when the gifts you buy really make your loved ones feel special.
- Therefore you need to show your loved ones you really care about them by shopping for a fine piece of jewelry from our store.
- You’ll find that while our jewelry is not the cheapest in town, it is extremely high quality.
- Your loved ones will feel special by receiving such a high quality piece of jewelry, knowing you went to great lengths to sacrifice during these difficult times.
- And making your loved ones feel special is of course the true spirit of Christmas… isn’t it? Isn’t it??
Christmas certainly got messy this year didn’t it?